Discount Boats History

The Present location for this dealership was built on Arlington Rd. by Buddy Haskell in 1972. He originally started in a small ship behind John Borum on Main Street and then moved onto Beach Blvd. The dealership has evolved and expanded over the years to its current state of Discount Boat Sales, Inc. It now covers an entire block.  The Service department has been doubled in the last 2 years.  You can benefit from over 100 years for certified experience in our service department. Now offering Key West Boats and Bayliner Boats, we can meet any boating need your family may have.  

Community Involvement

A major concern of the Discount Boats Family is community involvement. Mr. Haskell has been the President of the Jacksonville Marine Association, on many occasions. He continues to be the chair of the Boat Show Committee. His daughter, Jill Haskell, is an appointed member of the Jacksonville Waterways Commission.

Jacksonville Waterways Commission


The Haskell family is also continually involved in the leadership of the Jacsksonville Sheriff's Watch group for Arlington. Click here for more information regarding help JSO connect with our neighbors.

The Haskell family gives great value to sharing the privilege of access to the waterways by sponsoring many events that involve children from our area who many not otherwise ever get on a boat.  We have worked with the City of Jacksonville Park and Recreation Dept; Hosipice of the Nature Coast, The North Florida Children's Burn Camp and many more.  If you have a charitable organization that would benefit from an on water boating event, please contact us at (904) 721-1900.